Introduction
This survey of subscribers to The Cattleman was designed and conducted by Grotta Marketing Research, Inc., to provide management with updated information about subscribers.

A questionnaire was developed, including several tracking questions from previous surveys in 1979, 1982, 1985, 1988, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005 and 2006. A sample of 2,583 subscribers was randomly selected from the computerized subscriber files of The Cattleman. The questionnaires were mailed during January 2007. By February, 570 questionnaires had been returned, for a return rate of 22.2%, similar to previous surveys.

The 570 returned questionnaires resulted in a maximum sampling error of plus or minus 4.1%.

Because of the random selection procedures used, results can be projected to the total of all paid subscribers. Based on the Dec. 31, 2006, Audit Bureau of Circulations report, The Cattleman has a paid circulation of 16,024, an increase of 5.6% over the previous year. All projections in this report are based only on the paid subscribers.