Table 10.1 Length of Time Subscribing to The Cattleman

Total Subscribers

Percent of Total

1 Year or Less

1,268

7.9%

2 Years

1,270

7.9%

3 Years

1,126

7.0%

4 Years

623

3.9%

5 Years

1,073

6.7%

6 to 9 Years

996

6.2%

10 to 14 Years

1,916

12.0%

15 to 19 Years

960

6.0%

20 Years or More

4,708

29.4%

No Response

2,084

13.0%

Table 10.2 Regularity of Reading The Cattleman

Total Subscribers

Percent of Total

Read all four of past four

14,475

99.0%

Read three out of four

619

4.2%

Read two out of four

422

3.0%

Read one out of four

140

1.0%

Read none out of four

57

0.4%

No response

311

2.2%

Average issues read out of four 3.87

Table 10.3 Thoroughness of Reading The Cattleman

Total Subscribers

Percent of Total

Look at most pages

12,304

84.0%

Look at three-fourths of pages

1,743

12.0%

Look at half of pages

934

6.4%

Look at fourth of pages

310

2.0%

Look at only a few pages

310

2.0%

No response

423

3.0%

Table 10.4 How Subscribers Read The Cattleman

Total Subscribers

Percent of Total

Start at the front and go through to the back

11,201

76.5%

Turn to specific sections or articles

4,173

28.5%

No response

650

4.4%

Table 10.5 How Long Subscribers Keep Copies of The Cattleman

Total Subscribers

Percent of Total

More than a year

3,413

23.3%

Seven to 12 months

1,216

8.3%

Four to six months

2,959

20.2%

One to three months

5,869

40.0%

Less than one month

2,086

14.2%

No response

481

3.3%

Table 10.6 Referring to Back Issues of The Cattleman

Total Subscribers

Percent of Total

Refer to back issues

13,231

90.3%

Do not refer to back issues

2,311

16.0%

No response

482

3.2%

Table 10.7 Readers per Copy

Subscribers

16,024

Other readers, average of 1.8

28,843

Total readers

44,867