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|
2007 Media Kit & Subscriber Survey
Subscriber Survey:
How Cattle Are Marketed
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Table 4.1 How Subscribers Market Cattle
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|
|
Active Producer
Subscribers |
Average
Head |
Total
Head |
|
Auction market |
12,838 |
72.6 |
932,039 |
|
Private treaty |
6,433 |
343.1 |
2,207,162 |
|
Retain ownership and send to
commercial feedyard |
958 |
327.4 |
313,649 |
|
Video auction/ Internet auction |
1,215 |
292.7 |
355,631 |
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Total |
|
|
3,808,481 |
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Table
4.2 Use of Special Sales and Futures |
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Active Producer
Subscribers |
Percent
of Total |
|
Special stocker feeder/
replacement female sales |
1,840 |
12.5% |
|
Use futures |
1,013 |
7.0% |
|
Belong to an alliance |
511 |
3.5% |
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Table 4.3 Head Marketed through Alliance |
|
|
Active Producer
Subscribers |
Average
Head |
Total
Head |
|
Sell through special stocker/feeder
replacement female sales |
1,840 |
69.1 |
127,144 |
|
Belong to an alliance |
511 |
140.4 |
71,744 |
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