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2007 Media Kit & Subscriber Survey
Subscriber Survey: Management Practices
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Table 3.1 Management Practices
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Active Producer Subscribers |
Average Expenditure |
Total Expenditures |
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Total Vaccination |
13,524 |
$1,322 |
$17,874,580 |
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Blackleg |
12,838 |
$182 |
$2,336,516 |
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Shipping Fever / Pneumonia |
4,566 |
$1,506 |
$6,876,396 |
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Vibriosis and Lepto |
8,349 |
$265 |
$2,212,485 |
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Scours |
2,234 |
$70 |
$156,380 |
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IBR, BVD, BRSV, & PI-3 |
7,332 |
$375 |
$2,749,500 |
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Coccidiosis |
1,265 |
$59 |
$74,635 |
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Pinkeye |
1,889 |
$145 |
$273,905 |
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Antibiotics |
7,477 |
$429 |
$3,194,763 |
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Worming |
13,156 |
$745 |
$9,805,811 |
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Blocks |
1,743 |
$172 |
$299,796 |
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Injectable |
5,417 |
$740 |
$4,008,580 |
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Drench |
3,867 |
$370 |
$1,430,790 |
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Paste |
900 |
$290 |
$261,000 |
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Feed |
620 |
$202 |
$125,240 |
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Topical |
5,965 |
$617 |
$3,680,405 |
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Implant |
2,203 |
$391 |
$861,373 |
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Insect Control |
11,858 |
$364 |
$4,319,882 |
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Horn Flies |
10,550 |
$205 |
$2,162,750 |
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Lice/Mange |
6,010 |
$180 |
$1,081,800 |
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Grubs |
4,375 |
$184 |
$805,000 |
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House Flies |
3557 |
$76 |
$270,332 |
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Ear Tags |
10,480 |
$219 |
$2,295,424 |
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Fly Control |
3,862 |
$264 |
$1,019,568 |
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Electronic ID tags |
422 |
$173 |
$73,006 |
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Identification |
8,910 |
$135 |
$1,202,850 |
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Stocker Background |
6,602 |
$7,358 |
$48,578,278 |
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Pharmaceuticals/
Vaccines |
4,005 |
$1,768 |
$7,080,840 |
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Feed Additive Products/Growth Promotants |
1,324 |
$1,170 |
$1,549,080 |
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Feed |
5,080 |
$7,162 |
$36,382,960 |
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Worming |
4,679 |
$762 |
$3,565,398 |
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Feed Supplements |
14,165 |
$5,135 |
$72,741,781 |
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Minerals |
12,467 |
$796 |
$9,923,732 |
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Salt |
10,352 |
$240 |
$2,484,480 |
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Vitamins |
2,145 |
$553 |
$1,186,185 |
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Liquid Supplements |
2,824 |
$3,341 |
$9,434,984 |
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Supplement Blocks |
2,821 |
$656 |
$1,850,576 |
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Range Cubes |
10,858 |
$3,615 |
$39,251,670 |
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Feed Additives |
790 |
$1,939 |
$1,531,810 |
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Tubs |
6,482 |
$1,092 |
$7,078,344 |
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Total Expenditures
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$156,477,129 |
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Table 3.2
Purchases of Replacement Bulls, Replacement
Females |
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Active Producer
Subscribers
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Percent
of Total
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Purchase Replacement Bulls: |
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Private Treaty |
10,654 |
72.7% |
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Purebred Sale |
4,437 |
30.3% |
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Commercial Sale |
1,240 |
8.5% |
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Net, purchased
replacement bull |
16,331 |
92.3% |
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Purchase Replacement Females: |
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Private Treaty |
6,225 |
42.5% |
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Purebred Sale |
2,012 |
13.7% |
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Commercial Sale |
4,008 |
27.4% |
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Net, purchased
replacement females |
12,245 |
58.0% |
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Table 3.3 Head of Replacement Bulls, Females
Purchased |
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Active Producer
Subscribers |
Average
Head |
Total
Head |
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Replacement Bulls |
16,331 |
4.1 |
66,957 |
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Replacement Females |
12,245 |
18.7 |
228,982 |
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Table 3.4 Years Between Bull Replacement
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Active Producer
Subscribers
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Percent
of Total
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Every year |
2,250 |
15.3% |
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Every two years |
2,006 |
13.7% |
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Every three years |
2,594 |
17.7% |
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Every four years |
1,754 |
12.0% |
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Every five years |
847 |
5.8& |
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Every six years or longer |
452 |
3.0% |
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As needed/varies |
3,270 |
22.3% |
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No response |
2,851 |
19.4% |
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Table 3.5 Artificial Insemination |
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Active Producer
Subscribers
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Percent
of Total
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Use artificial insemination |
1,616 |
11.0% |
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Average head inseminated |
43.5 |
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Projected total head |
70,296 |
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Table 3.6 Where Animal Health Supplies Are
Purchased |
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Active Producer
Subscribers
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Percent
of Total*
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Retail store |
11,309 |
77.2% |
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Veterinarian |
7,956 |
54.3% |
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Mail order |
2,571 |
17.5% |
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Internet |
987 |
6.7% |
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* Totals over 100% because many purchase from more than one source.
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