Table 11.1 Interest in Article Types

Great
Deal

Somewhat

Not At All

Range/Pasture

83.6%

13.0%

0.2%

Animal Health

80.5%

18.6%

0.8%

Nutrition

69.7%

28.5%

1.4%

Water and Water Rights

64.7%

31.3%

3.9%

New Innovations

59.9%

37.8%

2.3%

Animal Welfare

49.7%

44.6%

5.1%

Wildlife

50.2%

42.7%

6.9%

Marketing

50.6%

42.6%

6.8%

Research

47.1%

49.8%

3.1%

Beef Quality Assurance

44.8%

48.7%

6.0%

Technology

47.6%

47.9%

4.5%

People and Ranch Profiles

43.9%

47.9%

8.2%

Historical

41.5%

50.1%

8.2%

Table 11.2 Number of Articles Read

Total Subscribers

Percent of Total

All of them

1,578

10.8%

Most of them

10,524

72.0%

Just a few articles

3,157

21.6%

No response

765

5.2%

Table 11.3 Perceived Credibility of Articles

Total Subscribers

Percent of Total

Very credible

11,541

79.0%

Somewhat credible

3,945

27.0%

Not credible

57

0.4%

No response

481

3.3%

Table 11.4 Ability to Distinguish Editorial from Advertising

Total Subscribers

Percent of Total

Always

8,599

58.7%

Often

6,462

44.1%

Seldom

282

2.0%

Never

86

0.6%

No response

595

4.6%

 Table 11.5 Helpfulness of Layout, Photos, Charts, etc.

Total Subscribers

Percent of Total

Very helpful

9,818

67.0%

Somewhat helpful

5,499

37.6%

Not helpful

114

0.8%

No response

593

4.0%

 Table 11.6 Importance of Regular Sections

Always
Read

Sometimes
Read

Never
Read

Of Things That Concern Cowmen

67.0%

32.2%

0.8%

News Update

64.9%

34.4%

0.8%

TSCRA News Briefs

62.6%

35.6%

1.9%

Rancher's Management Guide

62.1%

35.6%

2.3%

Table of Contents

50.1%

38.2%

11.7%

Calendar of Events

31.6%

57.9%

10.5%

Seedstock Report

28.0%

57.9%

13.9%