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2007 Media Kit & Subscriber Survey
Subscriber Survey:
Equipment Ownership
and Purchase Plans
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Table 7.1 Equipment Ownership and Purchase Plans
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|
Own |
Plan To Purchase |
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Stock Trailers |
12,583 |
1,412 |
|
Tractors |
12,188 |
1,090 |
|
Branding irons |
12,216 |
1,015 |
|
Cattle Handling Systems |
10,297 |
1,329 |
|
Mowers/Shredders |
10,214 |
817 |
|
Stationary Feeders |
8,353 |
744 |
|
Brush Control Equipment |
7,336 |
630 |
|
Round Bale Trailers |
5,780 |
676 |
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Hay Balers/Conditioners |
4,036 |
702 |
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Windmills |
4,832 |
562 |
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Pasture Aerators/Renovators |
4,427 |
1,016 |
|
Single Animal Scales |
2,571 |
791 |
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Skid-steer Loaders |
1,416 |
538 |
|
Solar Power Pumps |
1,073 |
760 |
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Table
7.2 Vehicle Ownership and Purchase Plans |
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|
Own |
Plan To Purchase |
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3/4 Ton Pickup |
9,108 |
1,433 |
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All Terrain (ATV) |
8,381 |
1,240 |
|
4x4 Pickup |
7,390 |
926 |
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1/2 Ton Pickup |
5,421 |
588 |
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1 Ton Pickup |
5,187 |
619 |
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Sports Utility Vehicle |
6,375 |
534 |
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Table 7.3 Favorite Make of Vehicle |
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Own |
Percent |
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Ford |
5,694 |
39.0% |
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Chevrolet |
4,638 |
31.7% |
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Dodge |
2,138 |
14.6% |
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GMC |
1,442 |
9.8% |
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Toyota |
255 |
1.7% |
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Other Makes |
591 |
4.0% |
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Table 7.4 Ownership of Electronic Communications
Equipment |
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Own |
Percent |
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Cell Phone |
14,383 |
98.2% |
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Internet |
11,094 |
75.8% |
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E-Mail |
10,076 |
69.0% |
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Satellite Dish |
10,215 |
70.0% |
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