Table 12.1 Frequency of Making Decisions Based on Articles

Total Subscribers

Percent of Total

Always

1,812

12.4%

Sometimes

11,082

76.0%

Never

1,775

12.1%

No response

523

3.6%

Table 12.2 Use of Advertisements in
The Cattleman To Make Purchases

Total Subscribers

Percent of Total

Made purchases because of advertisements

9,818

67.0%

Have not made purchases

5,471

37.4%

No Response

734

5.0%

Table 12.3 Readership of Advertisements

Total Subscribers

Percent of Total

Read most of the ads

5,312

36.5%

Read half of the ads

5,017

34.2%

Read a few ads

4,959

34.0%

Don't read any ads

281

2.0%

No Response

455

3.1%