2007 Media Kit & Subscriber Survey
Subscriber Survey: Active Cattle Producers

 Table 1.1 Active Cattle Producers, by Survey

1985 Survey.....91.9%

1994 Survey.....92.2%

2002 Survey.....93.0%

1988 Survey.....90.7%

1995 Survey.....94.3%

2003 Survey.....89.8%

1990 Survey.....91.8%

1996 Survey.....94.7%

2004 Survey.....88.2%

1991 Survey.....94.3%

1998 Survey.....92.6%

2005 Survey.....89.7%

1992 Survey.....94.0%

1999 Survey.....91.6%

2006 Survey.....83.5%

1993 Survey.....94.0%

2000 Survey.....91.2%

2007 Survey.....91.4%


Table 1.2 Decision-Making Roles of Subscribers

 

Percent

Active Producer
  Subscribers

Management Practices

   Principal decision maker
   Influence decisions
   No response

90.7%
8.5%
0.8%

13,283
1,242
114

 Purchases

 

 

   Principal decision maker
   Influence decisions
   No response

85.0%
10.0%
0.5%

12,496
1,437
86


Table 1.3 Sources of Income

 

Percent

Active Producer
  Subscribers

 Have other than ranching

   Yes
   No
   No response/No other source

97.6%
9.4%
0.2%

14,304
1,380
340

Ranching primary source

 

   Yes
   No
   No response/No other source

28.7%
68.6%
0.2%

4,213
10,058
29

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