|

|
2007 Media Kit & Subscriber Survey
Subscriber Survey: Active Cattle Producers
|
Table 1.1 Active Cattle Producers, by Survey |
|
1985 Survey.....91.9% |
1994 Survey.....92.2% |
2002 Survey.....93.0% |
|
1988 Survey.....90.7% |
1995 Survey.....94.3% |
2003 Survey.....89.8% |
|
1990 Survey.....91.8% |
1996 Survey.....94.7% |
2004 Survey.....88.2% |
|
1991 Survey.....94.3% |
1998 Survey.....92.6% |
2005 Survey.....89.7% |
|
1992 Survey.....94.0% |
1999 Survey.....91.6% |
2006 Survey.....83.5% |
|
1993 Survey.....94.0% |
2000 Survey.....91.2% |
2007 Survey.....91.4% |
|
Table 1.2 Decision-Making Roles of Subscribers
|
|
|
Percent |
Active Producer
Subscribers |
|
Management Practices |
|
Principal decision maker
Influence decisions
No response |
90.7%
8.5%
0.8% |
13,283
1,242
114 |
|
Purchases |
|
|
|
Principal decision maker
Influence decisions
No response |
85.0%
10.0%
0.5% |
12,496
1,437
86 |
|
Table 1.3 Sources of Income |
|
|
Percent |
Active Producer
Subscribers |
|
Have
other than ranching |
|
Yes
No
No response/No other source |
97.6%
9.4%
0.2% |
14,304
1,380
340 |
|
Ranching primary source |
|
|
Yes
No
No response/No other source |
28.7%
68.6%
0.2% |
4,213
10,058
29 |
| BACK | |
|