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LABEL ALL DISKS: |
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Indicate
whether disk is MAC or PC format |
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Provide name
of ad and issue the ad is to run |
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List company
name and a contact person with phone number |
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LIST ALL
FILES TO BE OUTPUT: |
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Print a
directory of the contents of the disk |
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Include
final version printout with disk |
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Indicate files
to be used |
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❑ |
List the
application and version in which the file was created |
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GRAPHIC REQUIREMENTS: |
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All photo
files must be a minimum of 266dpi |
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All line art
files must be a minimum of 600dpi |
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If using a
digital camera, shoot at highest quality mode
(1200X800 minimum) |
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Do not send
low-resolution files taken from web sites |
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Do not send
files placed in Word |
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Convert all files to CMYK unless you require a match PMS color. All other spot colors will be converted to CMYK |
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PDF files must be grayscale or CMYK unless you require a match PMS color. All graphics must be high resolution. All fonts must be embedded. We will not guarantee quality of print if you send low-resolution files. We will not make changes to
PDF files. |
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INCLUDE ALL NECESSARY
FILES: |
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Send a copy of
the FINAL VERSION of the file
(i.e., Quark, PageMaker) |
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Native files
(including layers of Photoshop and Illustrator files) |
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All graphic
files for illustration art and images |
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SEND A COMPLETE FONT LIST: |
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Send copies of
all screen and printer fonts used |
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Include any
fonts used in illustrations or eps files |
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CONVERT ALL
TYPE TO OUTLINE when sending eps or embed all type fonts |
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Use only
PostScript fonts |
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SEND A HARD COPY PROOF: |
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❑ |
Print the file
at 100% |
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PDF files
accepted for proofs |
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E-MAIL REQUIREMENTS: |
|
❑ |
Do not e-mail
files that are larger than 10MB. Send
elements in separate e-mails if necessary |
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Indicate in
your e-mail message the name of the ad and
which issue it is to run |
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Furnish
contact information in case there are problems or
questions with the file |
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Fax or PDF a
final version for proof |
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MECHANICAL REQUIREMENTS |
| TRIM SIZE:
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8 x 10.875 |
| BLEED SIZE: |
8.25 x 11.125 |
| LIVE AREA: |
7 x 10 |
| MARGINS: |
Top: .438
inches |
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Bottom: .438
inches |
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Inside/Gutter:
.563 inches |
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Outside: .562
inches |
| LINE SCREEN: |
150 Cover •
133 Inside |
| AD SIZE: |
1 Page Live
Area — 7”W x 10”D |
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1/2 Page
Vertical — 3.313”W x 10”D |
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1/2 Page
Horizontal — 7”W x 5”D |
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1/2 Page
Island — 4.5”W x 7.5”D |
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1/3 Page
Vertical — 2.125”W x 10”D |
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1/3 Page
Square — 4.5”W x 5”D |
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1/4 Page
Horizontal — 4.5”W x 3.75”D |
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1/4 Page
Vertical — 3.313”W x 5”D |
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| Column
Width — |
1: 2.125” |
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1-1/2:
3.313” |
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2: 4.5” |
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3: 7” |
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