Media Kit & Subscriber Survey
Trying to reach the landowners and cattle producers of Texas, Oklahoma and the Southwest?
We go right to them every month and we want to take you with us!
"Have you made purchases from advertisements you've seen in The Cattleman?" This is our favorite question to ask in our
annual subscriber survey.
"YES!" our readers say this year, and have said the same for the 20 years we've surveyed them. In fact, the 2008 survey shows more than half our readers based buying decisions on ads they saw in The Cattleman magazine.
Cattle Raisers are unique: They manage more than 2.8 million head of cattle; own or manage 51,499,778 acres of land; and more than half of them belong only to TSCRA as their ag trade association. The Cattleman magazine is the tool to reach Cattle Raisers.
The
Cattleman readers buy quality products from reputable providers to help improve their herds, manage their land and handle the challenges of daily ranch life more easily and
effectively.
Our readers need bulls, replacement females, improved genetics, horses, custom cattle feeding operations, animal health supplies, feed, seed, fencing, pickups, tractors, ATVs, haying equipment, auction markets, auctioneers, implements, software, realtors and more.
Our readers tell us what they want to learn. With their guidance, we provide articles that are useful, practical and readable. When their interests grow and change, our content follows, keeping The Cattleman fresh and useful to both established and new readers.
We must
be doing it right, because for 20 years our readers have told us they keep issues for reference, and they share each month's issue with at least two more readers. Based on this habit, more than 40,000 people read The Cattleman on a regular basis.
Texas, Oklahoma and the Southwest make up the leading cattle producing area in our nation. More than 90 percent of Texas is held by private landowners. Advertisers can reach this highly targeted audience in the most cost-effective manner by letting The Cattleman magazine carry your message.
Take
a look at our numbers, editorial calendar and livestock or commercial rates. Call us with your questions about the beef market we represent. We'll carry your message about your goods and services to our readers. 800/242-7820
2008 Subscriber Survey and Media Kit
Table
of Contents
About
our readers
Page 16 Demographics
Page 5 Subscribers by county
Page 7 Number of active producers
Page 7 Decision makers
Page 7 Sources of income
Page 15
How our readers use advertisements
Page 10 How our readers market their cattle
Page 16 Memberships in other organizations
Page 14 Subjects of interest to our readers
Page 12 Other publications of interest to our readers
Page 12 Other media for news
Page 15 Internet use
About
the livestock our readers own
Page 8 Herd size
Page 8 Number of stocker calves and yearlings
Page 8 Registered and purebred cattle herds
Page 12 Horse ownership and purchase plans
Page 4 Beef cows by county in Texas
Page 5 Cattle inshipments/imports to Texas
Herd
management
Page 9 Heath management practices
Page 8 Mass arrival medication program
Page 10 Where our readers purchase animal health supplies
Page 9 Bull and replacement female purchase plans
Page 10 Use of artificial insemination
Land
use and management
Page 11 Acres owned and managed by our readers
Page 11 Land management practices
Page 11 2008 crop plans
Page 11 2008 fencing plans
Page 11 Lease for hunting and fishing
What
our readers plan to purchase soon
Page 11 Equipment
Page 12 Vehicles
Page 12 Communications equipment
The
Cattleman general
information
Livestock
advertising rate card
Commercial
advertising rate card
Page 2 Editorial Calendar
Page 3 File requirements
A
little about the survey method:
A
questionnaire was developed, including several tracking questions from previous
surveys in 1979, 1982, 1985, 1988, 1990, 1991, 1992, 1993, 1994, 1995, 1996,
1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006 and 2007.
A
sample of 2,583 subscribers was randomly selected from the computerized
subscriber files of The Cattleman magazine.
The
questionnaires were mailed during January 2008. By February, 671 questionnaires
had been returned, for a return rate of 24.3 percent, somewhat higher than in
previous surveys. . The 671
returned questionnaires resulted in a maximum sampling error of plus or minus
3.8 percent.
Because
of the random selection procedures used, results can be projected to the total
of all paid subscribers.
Based
on the Dec. 31, 2007, Audit Bureau of Circulations report, The Cattleman
had a paid circulation of 16,819, another increase over the previous year. All
projections in this report are based only on the paid subscribers.
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