HOW TO MARKET TO THE CATTLEMAN MAGAZINE READERS:
Every year The Cattleman invests in a readership survey conducted by Grotta Research Marketing. We use this survey in several ways.

Editorially, it tells us the areas on which we need to focus and alerts us to the subtle changes taking place within our readership.

These numbers give us the validity we need to sell in a shrinking market place for advertising dollars, both for commercial and livestock business. One of the questions that we like to ask the most is, “Have you made purchases from advertisements you’ve seen in The Cattleman?” And this year’s number is very similar to that of years past, with 67% of our readers saying yes! That 67% should be very reassuring when you consider advertising in The Cattleman, with the uncertain atmosphere in today’s market place.

Advertisers should capture as much of this Texas and Southwestern market as they can due to the volume of cattle in our region. Exposure of your company or cattle operation is the best way to get your message across and in the hands of our readers. For the most part our readers buy the “necessities” and they know to look for quality to help get them where they are going. This cross section of goods and services is quite broad, taking in seedstock producers, horses, custom cattle feeding operations, animal health, feed, seed, fencing, pickups, tractors, haying equipment, auctions, auctioneers, implements, software, realtors . . . in other words – core products.