Country-of-Origin Labeling    


Country of Origin Labeling

Frequently Asked Questions

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What is Country-of-Origin Labeling (COOL)?
COOL is a USDA marketing program mandated by the 2002 Farm Bill which requires retailers to notify their customers of the country of origin of beef (including veal), goat meat, lamb, pork, poultry, fish, and other perishable agricultural commodities.

When does COOL begin?
T
he COOL law is effective Sept. 30, 2008.

Why are producers required to participate in a retail COOL program?
Livestock producers are not directly regulated by the COOL law because livestock are not considered covered commodities. However, only producers have first-hand knowledge of the origin of their animals. Definitive origin information must be provided to harvest facilities so the livestock which are processed into the covered commodities can be accurately labeled at retail.

How can I comply with the COOL law?
There are several ways to comply with COOL:

      Affidavits: Packers may rely on producer affidavits to initiate claims. Affidavits must be made by someone having first-hand knowledge of and the ability to identify animals unique to the transaction. TSCRA has provided suggested affidavits that may be used to comply with COOL.

      National Animal Identification System (NAIS): Animals that are part of a NAIS-compliant system may base origin claims on an official ear tag and/or any accompanying animal markings, as applicable.

      USDA-Approved Age Verification Programs: Participation in USDA Quality System Verification Programs (QSVP), such as the USDA Process Verified Program (PVP) and the Quality Systems Assessment (QSA) Program that contain a source verification component, is considered as acceptable evidence to substantiate COOL claims.

Am I required to use the TSCRA-provided COOL affidavit process?
No. However, TSCRA recommends that members use the affidavit process if they are not participating in the NAIS program or one of the age-verification programs.

Why should I use the recommended affidavit process?
The recommended affidavit process was developed by more than 30 industry organizations which represented all production segments, packers, and retailers. These documents will be used by the majority of the industry to comply with the COOL law.

TSCRA was actively involved in developing the recommended affidavit process. TSCRA leaders believe this approach yields the simplest, most effective, least burdensome approach for producers, marketing businesses, feeders and packers to implement and comply with COOL.

When am I required to provide a Country-of-Origin Affidavit?
When cattle are sold from one entity to another, the appropriate affidavit should be provided to the buyer.

If animals are moved from one location to another but ownership does not change, then no affidavit is required. For example, if cattle are moved from summer to winter pasture and ownership does not change, no affidavit is required.

When cattle are shipped to a packer, even if the ownership has not technically changed, a Country-of-Origin Affidavit will be required to accompany the cattle.

If the cattle belong to a partnership, who is required to complete the Country-of-Origin Affidavit?
The member of the partnership who has first-hand knowledge of the animal’s origin, or who completed the prior affidavit should complete the new Country-of-Origin Affidavit when the animals are sold.

How long is the Continuous Country-of-Origin Affidavit valid?
The recommended Continuous Country-of-Origin Affidavit is valid until it is revoked in writing by the individual who signed the document.

Are affidavits a valid form of evidence for country-of-origin claims?
Yes, as long as they are supported by appropriate business records.

At the ranch level, such records would prove those cattle were raised on the ranch, and may include birth records, animal health papers, breed registry information, veterinarian bills or any other records which will prove those cattle originated at that ranch.

Along the marketing chain, evidence that identifies the animal(s) unique to a transaction can include ear tags, brands, and other identifying marks along with information such as the type and sex of the animals, number of head involved in the transaction, the date of the transaction and the name of the buyer.

Other records that may be used to assist in a COOL verification audit include birth records, receiving records, purchase records, animal health papers, sales receipts, animal inventory documents, feeding records, APHIS VS forms, segregation plans, State Brand requirements, breeding stock information and other similar documents.

How long do records need to be retained?
USDA requires retailers maintain their country-of-origin records for at least one year. At the production level, documents must be retained for longer periods. TSCRA recommends that producers retain all COOL-related documents for at least three years.

What cattle are “grandfathered” and presumed to be of U.S. origin?
All animals in the U.S. on or before July 15, 2008, are presumed to be of U.S. origin. These animals are considered “grandfathered” into the U.S.-origin category.

If I commingle purchased animals what am I required to do?
A subsequent producer-buyer (e.g., backgrounder, feeder) who commingles animals from several sources is authorized to rely on previous producer affidavits to formulate their own affidavit for the origin of the new lot. Such affidavits must also identify the animals unique to the transaction.

Can a contracted, non-employee truck driver complete the affidavit when cattle are loaded/unloaded?
No. First-hand knowledge of the animal’s origin is required. A contracted truck driver’s knowledge would be limited to where he picked up the load. The driver would not have sufficient information about the chain of custody and other information needed to provide the origin
affidavit.

I sell my cattle to the same market/buyer/feedyard every year. What am I required to do?
You can provide that buyer with a Continuous Country-of-Origin Affidavit once. That affidavit remains valid unless: (1) the origin information changes or (2) you revoke the affidavit in writing.

Can my ranch records be audited for COOL compliance?
USDA has the authority to audit a packer, processor and/or retailer for COOL compliance. The audited entity will then ask for country-of-origin verification from their suppliers. Your affidavit, backed up by normal business records, will provide this proof of origin. USDA personnel will not audit ranch business records under the COOL law.

Am I required to report any animal movement or register an animal’s country of origin?
No, there are no reporting requirements associated with COOL.

Am I required to use special tags or markings on animals?
No, there are no tagging or animal identification requirements associated with COOL.

If my cattle are age-verified, will that satisfy COOL requirements?
Participation in USDA Quality System Verification Programs (QSVP), such as the USDA Process Verified

Program (PVP) and the Quality Systems Assessment (QSA) Program, that contain a source-verification component is acceptable evidence to substantiate COOL claims.

Will participation in the National Animal Identification System (NAIS) satisfy COOL requirements?
If the producer participates in NAIS, that is considered sufficient documentation of an animal’s origin.
Participation in a NAIS program is voluntary, but does provide a livestock producer “safe harbor” for COOL compliance.

Can NAIS records be used for COOL compliance?
Producers and feedlots with animals that are part of a NAIS-compliant system may rely on the presence of an official ear tag and/or the presence of any accompanying animal markings on which origin claims can be based.

What if animals are tagged or branded through another country’s national identification system?
Producers who own animals that are part of another recognized official identification system (such as a Canadian official system or a Mexican official system) may base origin claims on the presence of an official ear tag and/or animal markings (i.e., “CAN”, “M” brands).

Who is responsible for enforcing COOL?
COOL is administered by the United States Department of Agriculture Agricultural Marketing Service (USDA-AMS).

Where can I view the COOL law and related USDA regulations?
The AMS webpage for COOL is:
http://www.usda.gov/cool

Who can I contact at TSCRA for more information about COOL compliance?

 

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